Helping women
lead with authenticity,
not apology.

Coaching for high-performing women who have followed the rules, but still feel unfulfilled.

You’ve Done Everything Right—What’s Holding You Back?

You’ve followed the rules. Checked the boxes. Built the life you thought you wanted.

You’ve followed the formula for success—but it’s come with hedging and holding back. On the outside, it looks like it’s working. But inside, you’re still wondering: Is this really it?

There must be more than this hustle and grind.
More room to speak up. More authenticity in how you lead. More of you—unfiltered, unleashed, unapologetic.

Not the version shaped to meet their expectations.
The kind of leadership that emerges when you stop holding back—and start trusting your voice to lead clearly, confidently, and courageously.

You’ve been composed, competent, and careful to stay within the lines of how a woman should lead.

But those lines weren’t drawn for you.

The system rewards pleasing, perfecting, and performing—while keeping your full self out of the boardroom.

You’ve quieted your voice. Held back. Hid parts of yourself to make others comfortable, trying to fit the mold,
worried that speaking up might make you too much… or not enough.

There must be more than this hustle and grind.
More room to speak up. More authenticity in how you lead. More of you—unfiltered, unleashed, unapologetic.

You’ve done the dance. Now you’re done shrinking, apologizing, or editing who you are.

Set Up a Complimentary Call

J.O.Y. = Just Own You

This isn’t a rebrand. This is a return.

Real success begins the moment you stop shape-shifting—and start leading from your voice, your truth, and your heart.

This isn’t about being louder. It’s about being braver.

Brave enough to stop second-guessing who you are and what you know.
To speak up with confidence. To lead from the inside out.

Research shows that women are hardwired to lead—not by mimicking someone else’s power, but by trusting themselves.

When you Just Own You, you reclaim:

- - Clarity to trust your voice
  - Confidence to lead from your truth
  - Courage to stop shrinking to fit rooms you were born to rise in

Leona deVinne

Coach, Consultant, Advisor

Hi, I’m Leona.

Research confirms what women have always known: we are hardwired to lead. But somewhere along the way, we were taught to doubt, dim, and defer.

We traded our instincts for approval. We traded in our voices for conformity. Our power for permission.

I’m here to help you take it all back.

With 20+ years of leadership experience, a background in psychology and neuroscience, and deep training in Brené Brown’s work, I help high-performing women stop performing—and start leading as their whole selves.

You don’t need fixing. You just need to come home to yourself—and own her. Fully.

Set Up a Complimentary Call